Joana Baptista

Social Entrepreneur, Speaker and Student

Impact Fellow

I am a conduit for youth social action.”


Gender Equality! More generally, I’m extremely passionate about tackling inequalities and taught prejudice in all forms, but gender equality has been my longest and most passionate issue I’m working to solve. When I was younger, I used to think feminists were man-hating women. Over the years, however, I’ve learnt a whole lot on the subject and had many a negative experience where I was exposed to the reality of what life is like for women, of all kinds. Now, intersectional feminism is a large part of my identity, and at the forefront of everything I do.


Vote with your pound, time and attention. Every time you make a decision, you’re consciously choosing to support something that agrees with your values, or doesn’t. If my social enterprises align with your values, then we’d welcome your support! You can buy our books for She. here (www.shedot.co.uk) and you can support and get involved with UniPear here (www.unipear.co.uk).


Hi! I’m Joana, I’m 19, and I’m a multi-award winning social entrepreneur, public speaker and activist, whilst also having just completed my first year as a student at the University of Oxford studying Economics & Management. My social enterprise, She., originally started as a school project with friends and works to reverse taught prejudice by taking classic fairytales and rewriting them with a modern twist, reaching reached over 15 countries and received endorsements from the likes of Peter Tatchell and Miriam Margolyes OBE. I’ve been fortunate enough to be a 2 time TEDx speaker, with other notable talks including speaking for Facebook’s International Women’s Day 2018, at Disney, and to HRH Princess Anne. I’m delighted to have been able to fly all over the world to partake in think tanks such as IYTT in Sweden, advise for the Institute for the Future of Work within the House of Commons, as well as being fully funded by the US Embassy to attend a female leadership and empowerment conference hosted by Harvard, Babson and Converse. I’m also lucky enough to be an ambassador for organisations such as #iWill, the Queens Commonwealth Trust and Women of the Future. Most recently, I’ve co-founded an initiative to help minority and disadvantaged school kids receive offers to study at Oxford University and in less than a month we’ve already signed up over 200 mentors.