IAIN PATTON

Founder and Director of Ethical Team PR

Social Impact Member

“I am a conduit for amplifying the inspiring gamechanger stories and compelling voices in our community, and around the world, that are influencing the environmental and climate discourse.”

I’M PASSIONATE ABOUT

I’m passionate about indigenous land rights & people, environmental activists being murdered globally, continuing deforestation around the globe, biodiversity collapse, habitat loss & species decline. Public health is also inextricably linked to the health of our complex ecosystem so I believe there needs to be more collaboration amongst NGOs, more consolidation of actors and fewer new campaigns competing for a share of voice. I’m also concerned about human rights in the current pandemic and particularly those of the LGBT community in oppressive regimes, including the Commonwealth.

YOU CAN HELP ME BY

If you’re a journalist interested in climate change, conservation or deforestation please contact me for stories, as I represent various NGOs in the UK, including the Rainforest Alliance. I’m always looking to amplify these narratives in top-tier media outlets and ensure we all help get more environmental news stories in national and international headlines. If any companies are looking for PR support or just some useful tips and advice, please do drop me a line.

ABOUT IAIN PATTON

Iain is the founder of Ethical Team PR based in London, noted for amplifying compelling and complex issues-led sustainability stories for purpose-driven brands and organisations. Iain founded three other green media businesses, including the International Green Awards which awarded HRH Prince Charles his first environmental Lifetime Achievement Award in 2012 and Sir David Attenborough in 2010. This entrepreneurial streak has resulted in an impressive network of environmental C-Suite influencers, amplifiers and advocates. Ethical Team PR’s current remit is to assist organisations in navigating the increasingly complex media landscape and create global conversations for action. We do this by helping clients communicate their authentic brand story while championing social equity and environmental balance by framing the narrative in the right way and developing the best media angles. We tend to work with global organisations whose standalone campaigns, products or services focus on some aspect of our global system failure by providing business solutions that can be adopted now.

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