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George Imafidon

Co-founder at Motivez

Impact Fellow

“I am a conduit for marginalised young people”

I’M PASSIONATE ABOUT

I grew up in a single-parent household where at the age of 14, my brother was falsely imprisoned for murder and six other charges. Upon his acquittal, it was immediately clear that the odds were stacked against us and academia was our only escape from the vicious cycle. Through social mobility programmes, mentoring and coaching, Kenny and I secured 7 scholarships between us to attend university and leveraged this education to realise our potential.

For this reason, I’m most passionate about education and youth unemployment, particularly, with respect to BAME communities who are 58% more likely to be unemployed than their white peers, according to The Race Inequality in the Workforce. I believe the workplace should be reflective of the communities they serve, and we all have a duty to level the playing field for young people with multiple disadvantages.

YOU CAN HELP ME BY

If you are interested in empowering young people or tapping into our talent network, I would love to explore partnerships with our Motivez Coaching Programme. Alternatively, support the #AB1Million campaign as a donor, sponsor, mentor or volunteer for the Amos Bursary to ensure talented men of African and Caribbean descent have the opportunity to excel in education and beyond. You can support The Amos Bursary here.

ABOUT GEORGE IMAFIDON

As a recent graduate of mechanical engineering with programming at University College London (UCL), George is passionate about building digital products that improve lives and communities. Over the past five years, George has worked across engineering, technology, consulting, and finance with firms such as Google, Rolls-Royce, J.P Morgan, and BCG. In 2015, George co-founded Motivez, the UK’s 1st mobile app connecting young people to personalised opportunities. Motivez is an award-winning venture comprised of five young professionals who have raised over five figures in seed funding and work closely with local government. As a diversity champion, George leads the #AB1Million campaign raising £1 million for the Amos Bursary to ensure talented men of African and Caribbean descent have the opportunity to excel in education and beyond. Upon graduation, George is working full-time as the CEO and Product Lead at Motivez.

HELP ACCELERATE GEORGE’S IMPACT BY SHARING HIS CAUSE USING

#IAMACONDUIT